Product platform
Plyapp.io
Built and improved a production marketplace platform spanning a React frontend, Rust API, PostgreSQL data and customer-facing email workflows.
Founder-led software engineering · Cheltenham · UK-wide
When software gets in the way, I make it dependable.
I’m James Walford, founder of Singularity Shift Ltd. I help individuals, founders and teams turn complex product ideas, fragile systems and difficult technical problems into software people can use and trust.
No project too small · Individuals to larger organisations · Work directly with James
Selected work
Products and systems where trust matters.
I build across the product people touch and the difficult systems underneath it—carrying work through architecture, implementation, testing and real-world delivery.
Mobile product
Nova Wallet
Designed and built a non-custodial Android wallet for Move networks, taking the product through real-device delivery and Google Play Early Access.
Desktop software
Nova Desk
A cross-platform desktop wallet for the Cedra network, with encrypted storage, DApp integration and an update path designed for real-world releases.
Cryptographic systems
zk-proofs
Built proof-oriented infrastructure for signed, portable records that can be verified offline and selectively disclosed when the underlying information should stay private.
Ways I can help
Start with what needs to work better.
You do not need to arrive with a technical specification. We begin with what needs to change, who it needs to help and what has to be true when the work is done—then choose the smallest system that can deliver it.
Products people can use
Shape and build web, mobile or desktop products from the first useful decision through testing, release and the next sensible phase.
Platforms, workflows & automation
Connect the product, data and operational work behind a business so teams spend less time fighting disconnected tools.
Mobile & desktop software
Build for real devices and workflows, with careful attention to performance, failure handling, release delivery and the person using it.
Proof systems & decentralised engineering
Build Move modules, wallet integrations and proof-oriented infrastructure where correctness, verifiability and clear user experience matter.
Rescue, modernise & integrate
Untangle a stalled build, stabilise software that has become difficult to change, or connect systems that were never designed to work together.
A practical toolkit, chosen around the work
Rust
TypeScript
React
Node.js
Python
PostgreSQL
Docker
Move
How the work moves
Clarity before complexity. Evidence before assumptions.
Good software begins with a clearer decision, not a longer feature list.
I surface the goals, constraints and risks early, then turn them into an achievable piece of work whose progress and trade-offs you can understand.
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01Find the real problem
Clarify the outcome, the users, the existing system and what is getting in the way.
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02Choose the first move
Reduce uncertainty and make the valuable first phase, risks and trade-offs explicit.
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03Build visibly
Deliver working progress, test assumptions and explain important decisions as we go.
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04Ship with clarity
Launch with the testing, documentation and understanding needed to extend the work.
How projects start
A sensible first move, shaped around the work.
Whether you are an individual with a useful idea or a larger organisation with a difficult system, the starting point depends on the work—not the size of your organisation.
For a focused need
One useful change
Start with one awkward workflow, useful integration, prototype or contained improvement—scoped to the result you need now.
For a defined workstream
A product or system to own
Bring in specialist ownership for a product build, difficult integration, desktop/mobile software or technical rescue alongside your team.
Bespoke does not mean vague.
Every engagement is priced individually. After an initial conversation, I will recommend the most sensible next step and set out the proposed scope, assumptions, delivery shape and cost before the build begins. If the unknowns are still too large, we can start with a clearly defined discovery phase.
You pay for the problem we are solving—not a package filled with things you do not need.
Tell me what you need A rough outline is enough. No finished brief or chosen technology required.James Walford · Founder & full-stack developer
I see the whole machine—and still care about the person pressing the button.
I work best in the difficult middle between a promising idea and a dependable product.
My route into software has been hands-on: building, breaking, investigating and rebuilding complete products. It taught me to move from an interface problem to the APIs, data, infrastructure and product decisions behind it—and to recognise when the surrounding design, rather than the immediate symptom, is the real problem.
With Singularity Shift, you work directly with the person scoping the system, making the technical decisions, writing the code, testing the behaviour and explaining the work.
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01Whole-system thinking
Interface, services, data, infrastructure and delivery treated as one connected product.
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02Practical judgement
Technology chosen for the problem, its constraints and the burden it creates later.
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03Ownership through launch
A feature must behave correctly, survive failure and make sense to the people using it.
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04Built to be understood
Clear code, testing and explanation so the work can keep earning its place.
Product partnership
Broader collaboration when the work calls for it.
When a project needs broader collaboration, I can work through the Inferenco partnership across AI, mobile and decentralised technology.
A rough outline is enough
What needs to work better?
Tell me what you are trying to achieve, what is getting in the way and where things stand today. It can be a new idea, an existing system or a problem you cannot yet define technically.
Email James about your projectNo project too small · Individuals to larger organisations · No finished brief required
singularityshiftai@gmail.com