Websites & web development
Make the right impression.
Clear content, considered design and a site that works well on a phone. From a new business website to a redesign or a more capable web application.
Explore website services
Web design & development · Cheltenham · UK-wide
Distinctive websites.
Useful software.
I’m James, a website designer and software developer in Cheltenham. I build websites that reflect your business, improve the ones you already have, and create custom tools that make everyday work easier.
Work directly with James · Bespoke scope and pricing · Small projects welcome
Ways I can help
Start with what your business needs.
A website you are proud to share. Less time copying information between tools. An idea brought to life. We can start with one focused improvement or a complete build.
Custom software & integrations
Make everyday work easier.
Connect the tools you rely on, reduce repetitive admin or build an application around a workflow that off-the-shelf software does not quite fit.
Explore custom softwareImprovements & technical rescue
Move an existing project forward.
Get help with a slow website, an awkward integration or a build that has stalled. Understand what is worth keeping and agree a manageable next step.
Improve an existing systemSelected work
From the first screen to the systems behind it.
My work spans websites, marketplace platforms and mobile and desktop products. Here are some of the projects behind that experience.
Web platform · Plyapp.io
A marketplace, with the software to support it.
Built and improved a production marketplace platform across its React frontend, Rust API, PostgreSQL data and customer-facing email workflows.
My contribution: frontend and backend development, data and email integrations.
Visit Plyapp.io (opens in a new tab)Mobile product · Infer Wallet
Software for a real device.
Designed and built a non-custodial Android wallet for Move networks, from the interface to real-device delivery and a Google Play release.
View Infer Wallet on Google Play (opens in a new tab)Desktop product · Infer Desk
Care beyond the interface.
A cross-platform desktop wallet for the Cedra network, bringing together encrypted storage, DApp integration and an update path designed for real-world releases.
My wider engineering work includes cryptographic proof systems, Move development and AI-assisted tools. The technology follows the needs of the project.
Working together
A clear next step, at every stage.
You do not need a finished brief or a list of technologies.
Tell me what you want to achieve and where things stand. I’ll help turn that into a piece of work you can understand, with the important decisions made together.
- 01Talk through the need
Your business, the people using it, what is getting in the way and what success would look like.
- 02Agree the scope and cost
A proposal that sets out what is included, the assumptions and the proposed next step before work begins.
- 03See the work take shape
Review the design and working progress, ask questions and make decisions with the person building it.
- 04Launch with a handover
Check the result, understand how it works and agree any follow-on work or support you need.
Scope & pricing
The right amount of help.
Every project is priced individually. Small improvements are welcome, and larger builds can be broken into clear, useful stages.
A focused improvement
Start with one useful change.
Improve a website, fix an awkward workflow, connect two tools or test a product idea. We agree a scope that makes sense for the need.
A complete build
Bring a website or product to life.
Work together from planning and design through development and launch, with the scope, delivery stages and costs set out in the proposal.
Know what you are agreeing to.
After an initial conversation, I’ll recommend a next step and explain what is included, what is excluded and what it costs. If an existing system needs investigation, we can scope that first instead of guessing at the whole build.
How a bespoke software quote is scopedHave a budget or a date in mind? Include it in your enquiry so we can discuss a realistic scope.
Tell me what you need A rough outline is enough. No finished brief required.James Walford · Founder of Singularity Shift
The person you speak to is the person building it.
Based in Cheltenham, working with individuals, founders and businesses across the UK.
I build my own products as well as helping other people with theirs. That means thinking about the whole experience: how it looks, how it works and what happens after launch.
My experience spans website design, full-stack development, mobile and desktop software, and the more specialised systems behind them. I bring that range to the size of project you need.
What that means for you
Practical advice. Direct involvement.
You can talk through the problem in your own words. I’ll explain the options and trade-offs without asking you to become a software expert.
Sometimes the answer is a new website or a custom tool. Sometimes an improvement to what you already use is the better place to start.
AI can be useful for some projects. I treat it as one option in the toolkit, alongside straightforward design, development and integration work.
Talk to JamesBefore you start
A little clarity goes a long way.
Practical guides to help you decide what you need, what to ask and where to start.
Product partnership
Broader experience when the work needs it.
Through the Inferenco partnership, I also work across applied AI, mobile and decentralised technology for projects that call for specialist collaboration.
A rough outline is enough
What would you like to build or improve?
A new website, a better version of what you have, or a problem you are not sure how to solve.
Start with a short email.
Tell me a little about your business, what you need and any existing website. If you have a budget or deadline in mind, include that too.
Email James about your project singularityshiftai@gmail.comWhat happens next? We’ll clarify the need, discuss a sensible next step and agree scope and cost before any paid work starts.
Work directly with James · Small projects welcome · No finished brief required